Yes it absolutely can - straightened, curled, blown out - you name it. Just like our own hair, your extensions are susceptible to heat damage and loss of curl pattern, so we recommend applying a heat protectant to preserve the hair health if you are going to apply heat tools.

We have designed our textures to give you the full range of hair states with ease. For example, we love that Think Kink can be straightened to give a fluffy Press’d vibe but revert back to its kinks. However, if you know you want to straighten your Think Kink  every day  it’s probably best to just get Press’d so as to not over process your Think Kink hair (and to save some time in straightening it!). Or of course you can do like us and get both for ultimate range and ease!

The short answer is yes. However, keep in mind that colouring human hair extensions requires the same TLC as colouring your own hair, and any dyeing you do is at your own risk.

Whenever you apply a light colour dye, the hair is slightly damaged in the process and can suffer loss of curl pattern/hair loss. This is because the chemical process of lightening hair means you are removing proteins and melanin from the hair, which weakens it. 

For best results, we recommend giving it over to a professional who is familiar with colouring curly and coily hair, to ensure that your hair is under the best care.

To avoid the use of chemicals, and maintain its "Virgin" nature, any human hair that you order from us will come in its natural colour. This is usually a #1B (natural black) with some slight variation given it’s not dyed. 

Since human hair has such wide variation, we quality control every product to ensure the colour falls within this range, so you can always expect to receive your extension with minimal grey/blonde strands. Our Synths® range, however, comes in multiple colours.

Great question! If you’re purchasing products that need blending (e.g. clip-ins, or bundles for a leave out sew-in), you’ll probably want to go with a texture that closely matches your own hair.  If you’re going for a ponytail, though, the blend doesn’t matter so much, as you’ll likely be holding your hair down. Unless of course, you’re looking for a “my hair but tied up” look. Have a look at our Instagram for some inspiration! If you’re still not sure, send us an email at help@rukahair.com or drop us a message on Instagram. We’d be happy to help!

The advertised length of our hair is based on the stretched length of the hair - as in the length when you pull on a hair strand. However, similar to real kinky/curly hair, the “shrinkage” of the hair will make it seem about 40% shorter than the straightened out length.

 to see our hair length guide to get an idea of the potential shrinkage when the hair is tightened. We also provide the stretched length which can be done with methods used to stretch your own hair (combing out, braid/twist outs or whatever your preferred method is!)